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The United Kingdom Longitudinal Household Study

Providing new insights into our lives

Early findings from Understanding Society

How green is your house?

Recycling favourite activity among Brits says new survey

Embargoed until 00.01hrs Monday 23rd November 2009

70 per cent of households always separate their rubbish for recycling, but only 2 per cent buy their energy on a green tariff, according to the early findings of a major new annual household Survey, called Understanding Society, funded by the Economic and Social Research Council (ESRC).

Preliminary results from 1500 respondents show that those who own their own home are more likely to separate their rubbish (83 per cent) than those in rented accommodation (59 per cent), whilst less than one in a hundred households have solar water heating (0.5 per cent) or solar energy panels (0.5 per cent). Initial findings also show that switching off the lights in unused rooms (82 per cent) and not leaving the television on standby (67 per cent) are significantly more popular than taking fewer flights (16 per cent), car sharing (15 per cent) and not buying items because they have too much packaging (8 per cent).

Green behaviours costing the least money and effort are currently the most popular with the British public, despite the fact that 59 per cent of people think that if things continue on their current course we will soon experience a major environmental disaster.

A fuller picture of environmental and other behaviours and attitudes based on the first annual survey of 100,000 individuals from 40,000 households for Understanding Society will be published at a later date.

With Copenhagen Climate Change Conference just a couple of weeks away, the environment is likely to remain a hot topic amongst the British public, says Professor Nick Buck of the Institute for Social and Economic Research (ISER) at the University of Essex, which is leading the new research: "One of the unique features of Understanding Society is that we speak to the same people each year, which means we can see how people's behaviours and attitudes change over time. The information we collect about how "green" people are will play a key role in informing the ongoing debate about environmental issues."

The UK's favourite green behaviours...
Switching off lights in unused room82%Use public transport rather than car29%
Not leaving TV on standby67%Buying recycled paper products28%
Take own bag when shopping55%Taking fewer flights where possible16%
Don't keep tap on when brushing teeth55%Car sharing15%
Putting more clothes on when cold45%Not buying items due to too much packaging8%
Walking or cycling on short journeys40%

For further information, contact:

ESRC Press Office:

ISER/University of Essex Press Office:

Notes for editors:

  1. Understanding Society is a new study tracking the lives of 100,000 adults and children from 40,000 households every year as they respond to regional, national and international change. It is a multi-purpose multi-topic survey, mapping the social landscape of the UK. Environmental issues and behaviours are just one strand of the survey, it will also tell us about our working lives, relationships, health, finances, neighbourhoods, education, transport and more. Results from around half of participants in wave one will be available from summer 2010 - the findings above are the preliminary results of a small subsection (about 1500 people) of the total respondents.
  2. Understanding Society has been commissioned by the Economic and Social Research Council (ESRC). The Research Team is led by the Institute for Social and Economic Research (ISER) at the University of Essex. The National Centre for Social Research (NatCen) will deliver the Study.
  3. The ESRC have contributed £3 million towards the funding of Understanding Society, and have successfully secured a total of £19.4 million from the department for Business, Innovation and Skills Large Facilities Capital Fund. A further £2.51 million has been secured from a consortium of Government departments. This initial funding will support the first two waves of the study. It is envisaged that the study will continue for up to 20 years.
  4. The Economic and Social Research Council (ESRC) is the UK's largest organisation for funding research on economic and social issues. It supports independent, high quality research which has an impact on business, the public sector and the third sector. The ESRC's planned total expenditure in 2009/10 is £204 million. At any one time the ESRC supports over 4,000 researchers and postgraduate students in academic institutions and independent research institutes. More at http://www.esrcsocietytoday.ac.uk
  5. To find out more about ESRC funded research into the environment and climate change please visit www.esrcsocietytoday.ac.uk/environment

Worlds largest household longitudinal study launches

For immediate release - Monday 13th October 2008

One thing that all western nations have in common is our ever evolving societies. In order to understand the impact of such changes on our communities, the Economic and Social Research Council (ESRC) is launching Understanding Society, the world's largest ever household longitudinal study on Monday 13th October 2008. Understanding Society will provide valuable new evidence to inform research on the vital issues facing our communities. 

Initial funding for the project is £15.5 million, which comes from the Department of Innovation, Universities and Skills and the ESRC and represents the largest single investment in academic social research resources ever launched in the UK. As a longitudinal study, the initial funding will carry the study though to 2012, however it is envisaged that the project will continue for decades to come.

For at least the last 50 years, social scientists have been capturing information to study these changes, in studies such as the British Household Panel Survey, and successive Governments have been using that information to inform policy decisions, such as the long term health implications of smoking and how poverty impacts on children.

This ambitious study, Understanding Society will be the largest study of its type ever undertaken, anywhere in the world. It will collect information from 100,000 individuals, across 40,000 households from across the country, from Lands End to the Highlands and Islands of Scotland. It will assist with the understanding of the long term effects of social and economic change, and will provide tools to study the impact of policy interventions on the well being of the UK population. 

The large sample size will give a unique opportunity to explore issues for which other longitudinal surveys are too small to support effective research. It will permit analysis of small subgroups, such as teenage parents or disabled people.

Speaking about the launch, Professor Ian Diamond, Chief Executive of the ESRC, said: "This is an exciting and important development that will increase our understanding of communities and society in general. The study will benefit policy researchers and policy makers in the UK, and researchers and research users in a wide range of academic and non-academic environments around the world."

Understanding Society Director, Professor Nick Buck of University of Essex, said: "We are very pleased to lead this exciting project which will provide high quality longitudinal data about the people of the UK, their lives, experiences, behaviours and beliefs, and will enable an unprecedented understanding of diversity within the population. It represents the latest stage in the UK's uniquely successful tradition of longitudinal data and we aim to ensure it becomes a flagship resource for the research and user community in the UK - and beyond."

Key contact:

ESRC Press Office:

Notes to editors:

Understanding Society will be based at and led by the Institute for Social and Economic Research (ISER) at the University of Essex, together with colleagues from the University of Warwick and the Institute of Education. The survey work will be undertaken by the National Centre for Social Research (NatCen).

It will be, in global terms, a unique research resource in terms of size and ambition, and will be a major advance on the British Household Panel Survey (BHPS).

The study will collect data about each sample member and his or her household at annual intervals. Such panel surveys provide unique information on the persistence of such states as child poverty or disability, on factors that influence key life transitions, such as marriage and divorce, and on the effects of earlier life circumstances on later outcomes. They also support research relevant to the formation and evaluation of policy.

Key Features

Understanding Society has a number of key features that reflect its scientific rationale, and which can be exploited to generate major innovations in scientific research:

Sample Size

The study has a target sample size of 40,000 households, bigger than any comparable longitudinal study and permitting a much more fine-grained analysis of UK society.

Household focus

Through annual data collection, will track relatively short term or frequent changes in the lives of people, and the factors that are associated with them.

Data will be collected on all members of sample households and their interactions within the household. This has major advantages for important research areas such as consumption and income, where within-household sharing of resources is important, or demographic change, where the household itself is often the object of the study. Compared with individual-based birth cohorts, it will give better and more continuous information on the family and household environment within which child development takes place. Observing multiple generations and all siblings allows examination of long-term transmission processes and isolates the effects of commonly shared family background characteristics. The study will also provide opportunities to explore linkages outside the household.

A full age range

The study will complement existing age-focused studies sampling elderly people (such as the English Longitudinal Study of Ageing) or young people (such as the 1958, 1970 and Millennium birth cohort studies), and provide a unique look at behaviours and transitions in mid-life. Moreover, the large sample size means that all cohorts can be analysed at a common point in time.

Innovative data collection methods

The study will incorporate a range of other data from external sources, ranging from administrative data to data about the areas in which people live. It will also include qualitative supplements to gain greater understanding of respondents' perceptions and motivation.

Continuous development in data collection methods will benefit from the experience of other longitudinal surveys and the introduction of new technologies. This entails additional methods of interviewing, collection of qualitative and visual data, external record linkage and an 'innovation panel' of around 1,500 households, to allow experimentation and methodological development and the testing of mixed mode data collection strategies.

Broad, interdisciplinary topic coverage: The study will address new and emerging research issues, such as the environmental impacts of household behaviour, health related behaviours or emerging diversity in UK society, in terms of a range of factors from class, ethnicity, religion to consumption and lifestyle.

While meeting the needs of 'traditional' quantitative social science disciplines such as economics, sociology and social policy, it will also serve other disciplines (both in the social sciences and biomedical sciences) and make possible a wider set of methodological approaches (for example, via linked qualitative studies).

Ethnic Minority Boost

The study will contain a significant sample boost for key ethnic minority groups and specially designed questionnaire supplements, which will provide the base for the first ever significant longitudinal analysis of minority experiences in the UK. The incorporation of an ethnicity research agenda within the study recognises the increasing prominence of research into ethnic difference for our understanding of the make-up of British society and issues of diversity and commonality. 

Biomedical research

The study aims to collect biomedical measures and samples, subject to obtaining appropriate consents from respondents, to enable new research on the social determinants and impacts of health in a household context. This opens up exciting prospects for advances at the interface between social science and biomedical research. It will provide the opportunity to assess exposure and antecedent factors of health status, understanding disease mechanisms household and socio-economic effects and analysis of outcomes using direct assessments or data linkage. Direct physical measurements are currently planned to be included at wave 3 of the survey. 

Consultation

Extensive consultation on the study coverage and content continues to ensure that the study meets the current and future needs of the user community. Consultation with potential stakeholders include: 

  • academic researchers and analysts 
  • central and local government 
  • current BHPS users 
  • other UK survey resources and survey developers 
  • researchers at the interface between social science and biomedical research 
  • devolved administrations, regional development agencies and local authorities 
  • other public organisations and agencies 
  • research charities, foundations, and think tanks 
  • commercial users, including knowledge brokers         

The key aims of the consultation are to establish priorities concerning the topics addressed, the content of the core questionnaire (the part repeated at each wave), and the content and sequencing of modules included on a rotating or occasional basis.

Leadership and Governance 

Primary scientific leadership of the study is provided by a team drawn from both ISER and colleague institutions.

Reflecting its multi-disciplinary research and broad-ranging client focus, Understanding Society will be guided by and responsive to different bodies responsible for its long term growth and development:

  • The Governing Board will be responsible for the study's long-term development of Understanding Society, and will also ensure that the financial resources required for the future of the study are in place at the appropriate time 
  • The Scientific Advisory Committee will provide generic oversight and stewardship of Understanding Society content and data collection methods 
  • Specialist advisory committees for both ethnicity and biomarkers strands will provide expert advice on content and data collection methods specific to their specialist domains.         

For further information on the study, see: http://www.understandingsociety.org.uk